Marketers: How is your P-O-P budget changing relative to advertising? Marketers: Who sets up your P-O-P? 2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. Marketers: How did your most recent P-O-P budget change? Marketers: How has your company's use of RFQs changed? Marketers: Rank the factors you use to select P-O-P suppliers. Marketers: Please estimate how much typical P-O-P programs increase sales? Marketers: Given typical space limitations in stores, what would you do in each scenario below? Marketers: How have retailers' private-label strategies impacted your own? Marketers: How has the role of ad agencies changed? First Previous 36 37 38 39 40 Next Last
