Objectives: What is the primary objective of the P-O-P you develop? Display Testing: How often are your displays formally tested by retailers prior to placement in each type of store below? Measuring Effectiveness: What measurement techniques do you use to measure P-O-P effectiveness? Key Players at Retail P-O-P Budgets: How did your most recent annual budget change? Tough Choices: Branding vs. Number Placed -- Which option would you choose? How has the role of ad agencies changed in relation to your P-O-P campaigns? Tough Choices: Frequency vs. Quality -- Which option would you choose? Clean-Floor Policies: In the past 12 months, how strict have retailers been in enforcing clean-floor policies? Which retailers have provided you with lists of approved vendors? First Previous 38 39 40 41 42 Next Last