Chart 05: Effective Creative Tactics Account-Specific P-O-P: In the past 12 months, have you done more, less or the same amount of account-specific P-O-P for retaile Display Set-Up: Please estimate what percent of the displays your company sends out are actually placed (set up) in stores. Objectives: What is the primary objective of the P-O-P you develop? Display Testing: How often are your displays formally tested by retailers prior to placement in each type of store below? Measuring Effectiveness: What measurement techniques do you use to measure P-O-P effectiveness? Key Players at Retail P-O-P Budgets: How did your most recent annual budget change? Tough Choices: Branding vs. Number Placed -- Which option would you choose? How has the role of ad agencies changed in relation to your P-O-P campaigns? First Previous 38 39 40 41 42 Next Last
