Marketers: What is the primary objective of your P-O-P? Marketers: How often do you audit compliance for display set-up? Marketers: How will your budget change for 2004? Marketers: How often are your displays tested by retailers? Marketers: How do the following factors affect a retailer's decision to accept P-O-P? Marketers: How has the amount of account-specific P-O-P changed? Marketers: Do you pay display fees? Marketers: Does your company use RFQs (Request for Quotations)? Marketers: Do you measure P-O-P effectiveness? Marketers: How often do your displays feature space for price signs? First Previous 35 36 37 38 39 Next Last
