Marketers: How strict have retailers been in enforcing clean-floor policies? Marketers: How does P-O-P fit within your marketing mix? Marketers: How has practice of requiring display fees changed in each channel? Marketers: How do you measure P-O-P effectiveness? Marketers: How often do you add retailer branding to displays? Marketers: What is the primary objective of your P-O-P? Marketers: How often do you audit compliance for display set-up? Marketers: How will your budget change for 2004? Marketers: How often are your displays tested by retailers? Marketers: How do the following factors affect a retailer's decision to accept P-O-P? First Previous 35 36 37 38 39 Next Last