Marketers: How have retailers' private-label strategies impacted your own? Marketers: How has the role of ad agencies changed? Marketers: How often do your displays feature a non-price product offer? Marketers: How often are displays part of a broader integrated marketing campaign? Marketers: Who is the most important person at retail in getting your displays accepted? Marketers: How has the role of P-O-P changed? Marketers: How do you conduct compliance audits? Marketers: What percent of your budget is devoted to temporary and permanent P-O-P? Marketers: What percent of your displays get set up? Marketers: Within each pair, which factor is most effective at driving up sales? First Previous 34 35 36 37 38 Next Last