Chart H: Future P-O-P Budgets Chart M: Fairness in Category Management Chart Q: Use of RFQs Rayovac Entertains with Help from Sony Chart P: Criteria for Selecting P-O-P Suppliers Chart K: P-O-P Acceptance Factors Miller's Rock Party Hits Supermarkets Marketers: Rank the factors you use to select P-O-P suppliers. Marketers: Please estimate how much typical P-O-P programs increase sales? Marketers: Given typical space limitations in stores, what would you do in each scenario below? First Previous 33 34 35 36 37 Next Last