Retailer/Brand Collaboration on Shopper Marketing Programs Path to Purchase Marketing Budgets, History and Predictions Average Lead Time Planning for Collaborative Marketing Programs Barriers to Adoption of Mobile Payment Systems Targeting Value/Low-Income Shopper Segments Use of Beacon/Micro-Location Technology Key Assets in Gaining Retailer Approval for Programs Benefits of Shopper Marketing Programs Predicted Effects of Mobile Payment Systems Techniques for Targeting Value/Low-Income Shoppers First Previous 9 10 11 12 13 Next Last