Identifying Shopper Segments How brands turn shopper data into segments, and how they reach those segments at retail 'The Hub': Unconventional Wisdom Meaningful insights are more than just opinions masquerading as facts. Shopper Marketing Best Practices: A Collaborative Model for Retailers and Manufacturers Study Surveys Social Media and Shopping Institute Publishes Packaging Insights Book Shopper Marketing Trends Report 2010 What Goes 'Round ... Shopper-Centricity Jury Awards Valassis $300 Million in News America Lawsuit News America Marketing to appeal decision Shopper Marketing: People and Products Cannondale Associates' 2009 Category Management Benchmarking Study The balance of power between manufacturers and retailers has tipped, according to both camps. Trading Punches "The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue." Here endeth the lesson. First Previous 12 13 14 15 16 Next Last