GfK-led Panel Discusses Measurement, Calculating ROI Who's Who in Customer Teams at Walmart As manufacturers moved closer to their retail customers, a shift in the supplier-retailer relationship resulted Trendy Thinking Shopper Marketing Trends Report 2015 Inside Insights, Part 2: New Tools for the Team Everyone is contributing as new shopper data sources drive more robust work In-Store Marketing Effectiveness: Allocating Investments and Managing Insights for Improved Performance An industry report written by the Institute in collaboration with Menasha The More Things Change... Working with Agencies The Evolution of Shopper Marketing Organizations 'Futurescope' study shows how shopper marketing is evolving Mobile App Survey '14 This exclusive poll reveals what shopper marketing execs think of the apps their companies are using, the benefits they offer, and how they perform in the field 'Global Perspectives' Now Available for Purchase Shopper Marketing Trends Report 2014 First Previous 8 9 10 11 12 Next Last