P2PI Resources: Retailer Media Campaign Worksheets

The Path to Purchase Institute's retailer media campaign brief and retailer media campaign scorecard worksheets provide an aid for marketers planning and evaluating retailer media campaigns.

Developed in partnership with thought leaders within the P2PI community and initially reserved as an exclusive benefit for a select few P2PI members, these resources have been published in conjunction with the Retail Media Guild's Retail Media Planning & Analysis Playbook and are now available for the advancement of the industry as a whole.