Packaging Insights: Potential Benefits of 'Special Effects' Embossing, holograms, metallized paper, lenticular lenses, pearlescent pigments and iridescent film Innovate, Don't Imitate Hormel sees sales jump with conspicuous packaging P-O-P Logistics: From Design Studio to Retail Product marketers, retailers employ varying methods to ensure P-O-P is set up, stays up Display Technologies: Can You Afford Them? It's easy to be tempted by gizmos and gadgets, but how do you decide which, if any, to use in-store? Packaging Contest Delivers Shelf-Impact Insights Digital Display Uses Wireless Technology Eliminates need for in-store server or media player Holographic Projector, Coupon Dispenser to be Tested Epson Projects Interactive Video Onto Walls, Floors Viewers interact with content to receive product information Companies Join to Reduce RFID Cost Tags, sensors to lower expense of in-store display monitoring Display Security: How Much is Enough? Depends on the item, the circumstances, and who you need to protect it from, experts say First Previous 77 78 79 80 81 Next Last
