Marketing Toolbox

Let’s put a new lens on the future of shopper marketing.

New research shows how social media is changing shopping behavior.

Study finds that Internet advertising has a leg up on TV when it comes to driving packaged goods sales at retail.

Kiosk tests vision, suggests related products

System prints ads directly onto checkout conveyor belts

CPGs rely more on third-party companies to execute programs -- and prove they did them right

Aromatic packaging mimics favorite fragrances