Virtual Reality / Augmented Reality Virtual reality and augmented reality have already changed how brands and retailers do store planning, but as the technology becomes more accessible, it could revolutionize a new 3-D world of commerce Best Buy Rewards Tech Players Virtual Reality, Augmented Reality and the Expo Column: Pardon Our Dust On Site at Best Buy's Oculus Rift Demo Best Buy Gears Up for Latest Galaxy Phone Lowe's Develops New Virtual Reality App Samsung Brings 'Hunger Games' to Best Buy Lowe's Launches 3D Printer into Space Target Builds a Haunted House on YouTube Samsung Sends Best Buy Shoppers into 'Jurassic World' Dos Equis Hosts Another 'Masquerade' Brand uses a variety of tactics, including digital/social elements, to entice consumers and shoppers First Previous 6 7 8 9 10 Next Last