Rentrak Tape Rental Signage
Product: Videotape rentals
P-O-P company: Norka Inc., Appleton, Wis.
Distribution: Video stores
Introduction: May 2000
Duration: Temporary
Construction: Polypropylene film, vinyl, paper stock
Display set-up: Retail staff
Rentrak Corp. is using a new polypropylene material that sticks to any surface (regardless of texture) to add more flexibility to its P-O-P materials.