Video

Rhino Records, Los Angeles, recently launched "Go Simpsonic With The Simpsons: More Original Music From The Television Series." The launch follows the successful sales of the first soundtrack, "Songs In The Key of Springfield," and features original songs, themes and under-score music. To spur sales of the new recording, the company created colorful P-O-P materials that accompanied the CD's launch in music retail stores and bookstores where music is sold.

Client: Lyrick Studios, Richardson, Texas
Products Promoted: Video and audio tapes, and DVDs
Objective: To create brand awareness and keep the Barney profile strong at retail. To take a leading role in bringing the DVD format to the marketplace for children's entertainment.
Introduction: October 1999
Construction/Materials: 200-pound corrugated, 24-point tagstock, three-color flexo, four-color litho, flashing lights
P-O-P Company: Phoenix Display, West Deptford, N.J.

Phoenix Display, a Company of International Paper
Lyrick Studios
Comments: The "Let's Play School" display was designed to introduce a new video in mass merchants and specialty stores. Flexibility was needed, and this unit can accommodate 18,24, 36 or 48 counts of video product. Removable pockets and plastic hooks enable it to also offer audiotapes, stuffed toys and DVDs. Still, the unit was designed to fit in a shipper under 84 inches in girth. More than 14,000 units were sold in, doubling company projections.

Client: Cedarmont Kids, a division of Provident Music Group, Franklin, Tenn.
Products Promoted: Videos, cassettes, CDs
Objective: To create a colorful, space-efficient, multi-use display that could hold videos/cassettes and compact disks.
Introduction: July 1999
Construction/Materials: Corrugated board, litho graphics, UV coatings
Producer: U.S. Display Group Inc., Tullahoma, TN

Core Merchandising Ltd.
Northsound Music Group
Comments: The modular vacuum-formed pod and extrusion construction allowed for graphic areas while enabling multiple size configuration displays to be made from the same elements. Costs of the displays were reduced by 20% and the client obtained placement in non-traditional music stores. It effectively increased sales velocity in existing accounts by 15%.

Phoenix Display, a Company of International Paper
Walt Disney Records
Comments: This floorstand's design allows CDs to be stocked side-by-side as the centerpiece of the display, creating the illusion that Tarzan is peeking out. The ability to stock more than 120 CDs helped Disney break into Wal-Mart and Kmart stores with a display of this type for the first time. Four-color printing was used to bring to life the vibrant greens and browns predominant in Tarzan's jungle.

Product: CDs and cassettes
Number of displays: 800
P-O-P company: Brookdale Plastics, Minneapolis
Distribution: Mass merchants, drugstores and supermarket chains
Introduction: June 1999
Duration: Permanent
Construction: Molded plastic with electronic components
Display set-up: Retail staff
Metacom Music has created new interactive kiosks that replace its collection of nature sounds with mood music for the home.