Video

Client: Big Idea Productions, Nashville, Tenn.
Products Promoted: CDs, videotapes, apparel, stationery, gift items, plush characters
Objective: To create a store-within-a-store concept shop for the client's Veggie Tales product line. Also, to generate incremental sales for the brand and draw consumer attention to the line through this integrated environment. Finally, to reinforce brand identity and stimulate excitement for the entire brand franchise.
Introduction: November 1999

Client: Word Entertainment, Nashville, Tenn.
Products Promoted: Everland Music audio and video product line
Marketing Strategy: A touchscreen monitor and high-quality stereo speakers spur consumer interaction with the kiosk. A high-speed modem combines with state-of-the-art software to facilitate online incremental updates. Consumers can sample both video and audio products in a dynamic setting.
Introduction: November 1999
Number of Displays: 350
Distribution: Christian retail stores nationwide

Everland's Kid City 2000 Kiosk is on the Launchpad

Client: Goodtimes Home Video, New York
Products Promoted: Videotapes
Objective: To design a bright, eye-catching display with Halloween-themed graphics that would hold a large quantity of videotapes. The display is shoppable from both sides.
Introduction: September 1999
Construction/Materials: Corrugated, pre-printed base and trays; four-color litho on pressure-sensitive stock (graphic panels and shelf strips)
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Valley Media, Woodland, Calif.
Products Promoted: Videotapes
Objective: To create a brightly colored Halloween graphic facade that would make this display visible to the consumer and increase distribution of themed videos.
Introduction: September 1999
Construction/Materials: Corrugated; one-color flexo print (base); three-color flexo print (facade)
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Morgan Creek/Warner Brothers, Los Angeles
Product Promoted: "The King and I"
Objective: To develop awareness for the film with a two-phase promotional program in movie theaters. The first display, a large floor display measuring 16 feet across and 12 feet high, was released four months prior to the movie. The second display, a standee, hit theater lobbies four weeks before the movie's premier.
Introduction: October 1998 and March 1999
Number of Displays: 200 floor displays; 44 standees
Construction/Materials: Corrugated

Client: ObjectSoft Corp., Hackensack, N.J.
Product Promoted: FastTake Video Kiosk
Objective: To promote video rentals and sales by providing a searchable database of more than 7,000 movies, games and CD-ROM titles. Summaries of each movie and trailers can be viewed for up to 500 movies.
Introduction: March 1999
P-O-P Company: Kiosk Information Systems, Broomfield, Colo.

Client: Putumayo World Music, New York
Products Promoted: Celtic Tides video and CD
Objective: To introduce a new line of Irish music with a video program. The display was designed to hold four VHS tapes and 12 CDs within a small footprint to gain counter space in record stores and specialty retailers.
Number of Displays: 1,000
Construction/Materials: One color plus varnish flexo print on bleach white corrugated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Paramount Pictures, Hollywood, Calif.
Product Promoted: "Titanic" home video
Objective: To promote the video release of "Titanic" with eye-catching P-O-P designed specifically for the unique needs of various retail channels.
Introduction: September 1998
Construction/Materials: Corrugated
P-O-P Company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Client: Twentieth Century Fox Home Entertainment, Century City, Calif.
Product Promoted: "Dr. Dolittle" video
Objective: The display was designed to announce the availability of the movie on video. Sound ("Press Here To Talk To The Animals") was used to attract attention and recreate the humor of the film.
Number of Displays: 15,000
Construction/Materials: Voice chip, tagstock, corrugated, four-color printing, mounting and finishing
P-O-P Company: Cornerstone Display Group Inc., San Fernando, Calif.