Video

Product: "3-2-1 Penguins" children's video series
Number of displays: 1,200
P-O-P company: Rapid Displays, Chicago
Introduction: November 2000
Duration: Temporary
Construction: Corrugated and foamboard
Display set-up: Retail staff
The release of Big Ideas' second video series, "3-2-1 Penguins," was promoted via a standee that counted down to the release date with weekly inserts plus a product display that held 48 videos in 12 facings.

Client: Metacom Music, Minneapolis
Distribution: Wal-Mart stores
Size of Run: 2,000
Producer: Rapid Displays, Chicago
Division: Temporary, Mass Merchandise Retailer
Objectives: The CD, produced exclusively for Wal-Mart, called for a festive and bold display. Header and display graphics visually spotlight the NBC stars featured on the CDs, while a battery-powered sound device plays a 15-second promotional message from "Tonight Show" host Jay Leno.

Client: ObjectSoft Corp., Hackensack, N.J.
Distribution: Movie rental outlet
Size of Run: 430
Producer: AG Industries, Cleveland
Division: Permanent, Entertainment and Computers: Movies, Tapes, Records, CDs
Objectives: The kiosk encourages customers to purchase more videos by allowing them to preview movie trailers and search a huge database of movie titles by key word, subject or actor. It boosts customer satisfaction by helping time-pressed employees find obscure or older videos.

Client: Forefront Records, Franklin, Tenn.
Distribution: Christian Music Stores
Size of Run: 932
Producer: U.S. Display Group Inc., Tullahoma, Tenn.
Division: Temporary, Entertainment and Computers: Movies, Tapes, Records, CDs

CD merchandising program offers display options for Wal-Mart stores

Retail Category: Consumer Electronics/Entertainment
Display Type: Account-Specific Display Programs
Producer: The Cornerstone Display Group Inc., San Fernando, Calif.
Client: Disney
Objective: The goal was to create a merchandising topper for existing Blockbuster Video merchandising fixtures. This topper would provide an area for the introduction of upcoming movie titles and seasonal promotions. After being placed, it was reported that it provided a permanent presence that allowed for the flexibility of interchangeable graphics.

Retail Category: Consumer Electronics/Entertainment
Display Type: P-O-P Graphics
Producer: The Cornerstone Display Group Inc., San Fernando, Calif.
Client: Buena Vista Home Entertainment