Video

Hey, Is That Your Old Rag Doll?

Client: Dreamworks, Universal City, Calif.
Product Promoted: The Road to El Dorado" movie
Marketing Strategy: The interactive display brings visual awareness to the movie by utilizing a combination of creative graphics and digital audio technology. The consumer can push eight flashing buttons to activate different audio clips from the movie.
Introduction: December 1999
Number of Displays: 1,500
Distribution: Movie theaters across the country

Client: Metacom Music, Maple Grove, Minn.
Products Promoted: CD and cassette music
Marketing Strategy: The Jukebox was designed to entice customers with a recognizable image. They can interact with it much like a real jukebox.
Introduction: June 1998
Number of Displays: 2,000
Distribution: Mass merchants, convenience stores, music merchants
Construction/Materials: HDPE, PS, wood, electronic components
P-O-P Company: Brookdale Plastics, Plymouth, Minn.

Client: Lyrick Studious, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Temporary, Movies, Tapes, Records, CDs
Objectives: A new Barney video was released in Wal-Mart stores with the support of this pallet display. It was intended to garner secondary placement for the new video as well as the old videos, and to encourage impulse purchases. Bright colors and friendly, familiar graphics were used to appeal to kids and adults.

Product: "Mystery Men" movie
P-O-P company: LAgraphico.com, Burbank, Calif.
Distribution: Movie theaters
Introduction: May 1999
Duration: Temporary
Construction: Styrene, corrugated, fluorescent lights
Display set-up: Theater staff
Creative lighting was used to add dimension and generate consumer interest in the "Mystery Men" movie.