Sporting Goods Market Goes High-Touch, High-Tech Specialized retailers look for interactive displays so they can continue to compete with mass merchants. Target Soaks Up 'SpongeBob' Sweepstakes Meijer Targets Hunters Albertsons, Hartz Ponder the Meaning of Pets Retailers Join Forces for 'Star Wars Trilogy' Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds Wal-Mart Spins, Fishes and Races Duracell Goes Small-Scale for NASCAR Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Schwinn's 'Phat' Display The Sting-Ray roars into Toys 'R' Us on a custom display that fits its oversized rear wheel Wizards Work Display Magic for Duel Masters Launch Fisher-Price Stars on Broadway A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 68 69 70 71 72 Next Last
