Toy, Hobby, & Games

Product: Kasparov electronic chess games
Number of displays: 1,000
Distribution: Toys "R" Us stores
Introduction: June 1997
Duration: Permanent
Construction: Acrylic (base), cardstock (header)
Sales of Saitek Industries' Kasparov electronic chess games more than doubled at some Toys "R" Us stores compared to the same period last year after the company shipped an acrylic display with a header featuring a blinking red dot.

Client: Toys "R" Us, Paramus, N.J.
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Specialty Retailers/Others

Client: Toshiba America Consumer Products Inc., Wayne, N.J.
P-O-P Company: Al Gar/The Display Connection Inc., Moonachie, N.J.
Division: Permanent, Home Entertainment - Non-Interactive, Non-Motor or Non-Illuminated

Yummy and Educational

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To alert consumers about the launch of Star Fox 64.
Number of Displays: 3,500
Construction: Foamboard, holographic stock, 20-point board
Introduced: July 1997
Producer: The Corporate Image Inc., Seattle