Toy, Hobby, & Games

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To alert consumers about the launch of Star Fox 64.
Number of Displays: 3,500
Construction: Foamboard, holographic stock, 20-point board
Introduced: July 1997
Producer: The Corporate Image Inc., Seattle

Marketer: Sony Computer Entertainment America, Foster City, Calif.
Objective: To attract customers to the company's PlayStation game consoles.
Construction: Steel housing, neon tube, glass
Introduced: Fall 1997
Producer: Beeline Group, Fremont, Calif.

Marketer: Sega of America Inc., Redwood City, Calif.
Objective: To announce the new prices of the Saturn and Genesis hardware systems.
Number of Displays: 10,000
Construction: 24-point printed stock that is folded and glued with easel back
Introduced: June 1997
Producer: Drissi Advertising, Los Angeles

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To introduce the N64 game at retail.
Number of Displays: 2,500
Construction: Metal and plastic
Introduced: September 1996
Producer: Frank Mayer & Associates, Grafton, Wis.; Design Phase, Northbrook, Ill.

Product: Turok: Dinosaur Hunter videogame
P-O-P company: Art Industries of New York (banner, valance cards, floor graphic), New York; J.F.B. & Sons (lithography for counter cards and comp box), West Babylon, N.Y.
Distribution: Toy and electronic stores
Introduction: March 1997
Duration: Temporary
Construction: Paper
An array of P-O-P materials supported the introduction of the Turok: Dinosaur Hunter videogame. The game is based on a long-time comic book character that Acclaim licenses from Western Publishing.

Client: Toys "R" Us
Producer: Design Display Group Inc., Carlstadt, N.J.
Category: Wood - Services - Travel, Financial, Telecommunications, etc.
Intended Length of Use: 5 years
Production Run: 55
Unit Cost Range: More than $250