Toy, Hobby, & Games

Marketer: Fisher-Price Inc., Buffalo, N.Y.
Objective: A durable kiosk designed to teach children and adults about the educational toy, Wonder Tools, and to cross-sell product-specific software titles.
Number of Displays: 250
Construction: Blow-molded, injection-molded and vacuum-formed plastic and SBS
Introduced: September 1996
Producer: Henschel-Steinau Inc., Englewood, N.J.

Product: Children's basketball hoop
Number of displays: 750
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Toy stores
Introduction: March 1997
Duration: Permanent
Construction: Styrene, foam core, "L" extrusion support (in back)
The display for Fisher-Price's basketball hoop illustrates the way the basket height can be adjusted as children grow.

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: The goal was to promote sales while deterring theft. The solution: Produce a larger-than-life game box for retailers who can't display the product in the open.
Number produced: 4,200
Construction: 24-point stock with UV coating
Introduced: June 1997
Producer: The Corporate Image, Seattle

Marketer: Midway Home Entertainment Inc., Corsicana, Texas
Objective: To increase game awareness at the retail level.
Construction: Poly-vinyl banners, litho-mounted corrugated standees and counter displays, vinyl floor graphics, SBS projection cards
Introduced: November 1996
Producer: Art Merchandising, New York

Marketer: OmniMedia, Phoenix
Objective: To attract the target customer, young girls, with a display package that transforms into a castle.
Number of Displays: 10,000
Introduced: June 1997
Producer: OmniMedia, Phoenix

Marketer: Chilton Toys, Seymour, Wis.
Objective: Chilton was looking for a low-cost way to increase impulse purchases.
Number produced: 30,000
Construction: 200-pound E-Flute corrugate, four-color process preprinted linerboard
Introduced: November 1996
Producer: Pride Container Corp., Chicago

Marketer: Vidpro International, Dallas
Objective: To attract customer attention to the Nintendo games.
Number of Displays: 700
Construction: .090 black ABS plastic
Introduced: February 1997
Producer: Performance Printing, Dallas

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To establish permanent visual dominance.
Number of Displays: 3,000
Construction: .018 clear PVC and litho sheet laminate
Introduced: April 1997
Producer: The Corporate Image Inc., Seattle