Toy, Hobby, & Games

Client: Buena Vista Home Video
Producer: Phoenix West Display & Packaging, Sherman Oaks, Calif.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Media - CDs/Video Games/Print/Videos/Software/Movies
Intended Length of Use: 6 weeks
Production Run: 40,000

Client: Anatex Enterprises
Products promoted: Children's toys
Producer: Bay Cities Container
Location: Pico Rivera, Calif.
Distribution: Mass merchants
Material/Process: Corrugated/offset printing (direct)
Introduction: June 1996

Product: Educational toys
Number of displays: 2,500
P-O-P company: Acme Plastics, Patterson, N.J.
Distribution: Toy, book and specialty stores
Introduction: February 1996
Duration: Permanent
Construction: Acrylic (shelving); injection molding (mountains)
Safari's modular shelving system lets retailers create islands of varying sizes. Injection-molded mountains draw attention to the animals.

Product: Model trains
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Hobby shops
Introduction: December 1996
Duration: Permanent
Construction: Molded polycarbonate case, neon tubing, electronic power supply
The classic neon clock produced for Lionel Trains incorporates the company's logo along with its orange, blue and cream colors.

Client: Sega of America Inc.
Product(s) Promoted: Software for Sega Saturn
Producer: The Buhl Press Inc.
Location: Berkeley, Ill.
Distribution: Mass merchants (Wal-Mart)
Material/Process: 3M FloorMinders
Introduction: August 1996

Aristocats Standee
Phoenix Display & Packaging