Toy, Hobby, & Games

Product: Lego Building Blocks
Number of displays: 700
P-O-P company: Jefferson Smurfit Corp., Chicago
Distribution: Wal-Mart stores
Introduction: August 1995
Duration: Temporary
Construction: Corrugated
A corrugated endcap display promotes the Freestyle Lego relaunch in Wal-Mart stores across the country.

Product: Marvel licensees' and promotional partners' entertainment and product offerings
Number of displays: 1,200
P-O-P company: JD Store Equipment Inc., Los Angeles
Distribution: Comic book retail outlets
Introduction: April 1996
Duration: Permanent
Construction: Metal and plastic backlit poster light box with a fluorescent tube
Via a movie-style poster light box and ancillary P-O-P, "Marvel Presents..." puts non-comic book related advertising in comic book stores.

Client: Nintendo of America Inc.
Producer: The Niven Marketing Group
Category: Rotationally/Blow-Molded Plastic Floorstand
Intended Length of Use: 1 year
Production Run: 100
Unit Cost Range: $100 - $250
COMMENTS: To create excitement during the introduction of a new video game, these rotationally molded polyurethane statues were distributed to retail stores. The statues were airbrush-painted in seven colors.

Client: Nintendo of America Inc.
Producer: Schutz International
Category: Multiple Materials/ Multiple Configuration
Intended Length of Use: 3 years
Production Run: 5,000
Unit Cost Range: More than $250

Client: Sega of America
Producer: Rapid Displays
Category: Paperboard Floorstand
Intended Length of Use: 1 month
Production Run: 1,800
Unit Cost Range: $25 - $99
COMMENTS: This black foamboard display is simple to set up because it has only six pieces plus clips. PETG was silkscreened and affixed over each of the three sides as a curved doubled headline marquis.

Client: Nickelodeon Corp.
Products Promoted: Gak toy line
P-O-P Company: Vomela Specialty Co., St. Paul, Minn.
Distribution: 600 Toys "R" Us stores
Material: 3M Floor Graphic material with 3M Overlaminate
Introduction: October 1995
Notes: This 20-piece floor graphic was screen printed, and die cut. Toys "R" Us staff handled the installation.