Toy, Hobby, & Games

Marketer: Midway Home Entertainment Inc., Corsicana, Texas
Objective: To increase game awareness at the retail level through banners, standees, posters, floor graphics, projection cards and counter cards.
Construction: Poly-vinyl banners, litho-mounted corrugated standees and counter cards, vinyl floor graphics, SBS projection cards
Introduced: October 1996
Producer: Art Merchandising, New York

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To show both hardware and software in a mobile, in-store display.
Number of Displays: 2,500
Construction: B-flute, litho laminate, 20-point packaging
Introduced: May 1997
Producer: The Corporate Image Inc., Seattle

Marketer: Sega of America Inc., Redwood City, Calif.
Objective: To launch World Series Baseball '98 for Saturn.
Number of Displays: 10,000
Construction: 100-pound litho mounted to foamboard and die cut
Introduced: June 1997
Producer: Drissi Advertising, Los Angeles

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To alert consumers about the launch of Star Fox 64.
Number of Displays: 3,500
Construction: Foamboard, holographic stock, 20-point board
Introduced: July 1997
Producer: The Corporate Image Inc., Seattle

Marketer: Sony Computer Entertainment America, Foster City, Calif.
Objective: To attract customers to the company's PlayStation game consoles.
Construction: Steel housing, neon tube, glass
Introduced: Fall 1997
Producer: Beeline Group, Fremont, Calif.

Marketer: Sega of America Inc., Redwood City, Calif.
Objective: To announce the new prices of the Saturn and Genesis hardware systems.
Number of Displays: 10,000
Construction: 24-point printed stock that is folded and glued with easel back
Introduced: June 1997
Producer: Drissi Advertising, Los Angeles

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To introduce the N64 game at retail.
Number of Displays: 2,500
Construction: Metal and plastic
Introduced: September 1996
Producer: Frank Mayer & Associates, Grafton, Wis.; Design Phase, Northbrook, Ill.

Marketer: Activision, Santa Monica, Calif.
Objective: To increase product visibility and influence purchasing decision.
Number of Displays: 250
Construction: Corrugated
Introduced: June 1997
Producer: L.A. Filmco Inc., Burbank, Calif.