Toy, Hobby, & Games

It knows when to hold 'em

Client: Microsoft, Redmond, Wash.
P-O-P Company: Schutz International Inc., Morton Grove, Ill.
Division: Permanent, Toys
Size of Run: 5,400
Objective: To present the new ActiMates technology to consumers in a way that would demonstrate the innovations and educational values of this early learning system while showing how much fun the product will be for a child. The compact size of the display and graphic packages allowed for placement on endcaps and inline.

Client: Sony Computer Entertainment America, Foster City, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated
Size of Run: 500
Objective: This flagship interactive display for Sony PlayStation allows consumers to experience the PlayStation game console, 3-D graphics and stereo sound.

Client: Applause Inc., Woodland Hills, Calif.
Producer: Justman Packaging & Display, City of Commerce, Calif.

Client: Sony Computer Entertainment America, Foster City, Calif.
Product Promoted: NBA Shoot Out '97 software for the PlayStation game console
Marketing Objective: The floor graphic was one component of a P-O-P campaign to draw attention to and promote the game.
Producer: Beeline Group Inc., Newark, Calif.
Distribution: Software product superstores, toy stores, electronic product superstores
Quantity: 3,200
Materials/Process: Sub-surface screen print, 4-color process on 3M ControlTac
Introduction: February 1997

Product: Kasparov electronic chess games
Number of displays: 1,000
Distribution: Toys "R" Us stores
Introduction: June 1997
Duration: Permanent
Construction: Acrylic (base), cardstock (header)
Sales of Saitek Industries' Kasparov electronic chess games more than doubled at some Toys "R" Us stores compared to the same period last year after the company shipped an acrylic display with a header featuring a blinking red dot.

Client: Toys "R" Us, Paramus, N.J.
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Specialty Retailers/Others