Toy, Hobby, & Games

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.

Product: Bath and beach toys
Number of displays: 650 of each
P-O-P company: Great Lakes Packaging Corp., Germantown, Wis.
Distribution: Independent specialty toy stores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
These new displays for BRIO'S bath and beach toys feature two formats using only a few components to keep tooling costs as low as possible. They replace permanent racks that were sturdy but less design-conscious.

P-O-P Quells Confusion in Massive Promotion

Client: Toys "R" Us, Paramus, N.J.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: The client wanted a price checker unit that would be easy to find, use, install and update. It also had to incorporate Geoffrey the Giraffe.