Toy, Hobby, & Games

Client: Toys "R" Us, Paramus, N.J.
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Specialty Retailers/Others

Client: Toshiba America Consumer Products Inc., Wayne, N.J.
P-O-P Company: Al Gar/The Display Connection Inc., Moonachie, N.J.
Division: Permanent, Home Entertainment - Non-Interactive, Non-Motor or Non-Illuminated

Client: M.W. Kasch, Mequon, Wis.
P-O-P Company: DisplayGroup Longview Fibre Co., Milwaukee
Division: Temporary, Toys
Comments: This display gives the retailer a spring/summer toy selection that they would not normally buy because of inadequate in-line space for this type of product. The display takes a normal 15 linear feet of in-line space and compresses it into 16 square feet with 33 different items being showcased. The displays produced revenues in excess of $600,000 in additional sales to areas not previously serviced.

Product: Kasparov electronic chess games
Number of displays: 1,000
Distribution: Toys "R" Us stores
Introduction: June 1997
Duration: Permanent
Construction: Acrylic (base), cardstock (header)
Sales of Saitek Industries' Kasparov electronic chess games more than doubled at some Toys "R" Us stores compared to the same period last year after the company shipped an acrylic display with a header featuring a blinking red dot.

Yummy and Educational