Toy, Hobby, & Games

Client: Nintendo of America, Redmond, Wash.
Products Promoted: Nintendo merchandise
Objective: To use the highly recognizable Mario as an icon to identify the area where Nintendo products are displayed and sold.
Construction/Materials: Rotationally molded polyethylene with acrylic paint finish
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: Microsoft Corp., Redmond, Wash.
Product Promoted: Interactive doll
Objective: To design an interactive, informational display for high-traffic endcaps in toy departments, and to allow customers to test the product through a series of interactive buttons and audio enhancement.
Introduction: September 1997
Construction/Materials: Injection-molded plastic, styrene graphic wings
P-O-P Company: Schutz International Inc., Morton Grove, Ill.

Product: Bath and beach toys
Number of displays: 650 of each
P-O-P company: Great Lakes Packaging Corp., Germantown, Wis.
Distribution: Independent specialty toy stores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
These new displays for BRIO'S bath and beach toys feature two formats using only a few components to keep tooling costs as low as possible. They replace permanent racks that were sturdy but less design-conscious.

P-O-P Quells Confusion in Massive Promotion

Client: Toys "R" Us, Paramus, N.J.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: The client wanted a price checker unit that would be easy to find, use, install and update. It also had to incorporate Geoffrey the Giraffe.