Toy, Hobby, & Games

Product: Sony PlayStation discontinued software
Number of displays: 20
P-O-P company: Grady McCauley Inc., North Canton, Ohio
Distribution: Sony outlet stores
Introduction: February 1999
Duration: Permanent
Construction: Acrylic (panels), steel (frame), fiberboard (base), Sintra (laminate)
Display set-up: Retail staff

Product: Games, toys, puzzles
Number of displays: 170+
P-O-P company: Fuller Marketing, Carrollton, Mo.
Distribution: Toy, game and gift stores
Introduction: January 1999
Duration: Permanent
Construction: Pressboard
Display set-up: Retail staff
Binary Arts' spinner rack floor display offers consumers hands-on access to games, toys and puzzles.

Happy Birthday Al!

Product: Lego toys
Number of displays: 2,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores and other mass merchants
Introduction: September 1998
Duration: Temporary
Construction: Polystyrene blades, vinyl shelf talkers and danglers, plastic shelf strips with paper inserts
Temporary signage and floor graphics define the Lego area while reinforcing brand identity and helping consumers locate age-appropriate toys.

Retail chain: Toys 'R' Us Inc.
Marketer: Disney Consumer Products
P-O-P company: White Plus, El Segundo, Calif.
Purpose of display: The Pooh "Hundred Acre Woods" environment was created as a branded environment to increase sales of licensed products.

Client: Cendant Software, Torrance, Calif.
Distribution: Mass merchants and specialty computer software retailers
Size of Run: 2,000
Producer: White Plus, El Segundo, Calif.
Division: Temporary, Computer Software
Objectives: To gain primary placement in retail accounts that don't currently carry Cendant's product line, as well as gain secondary placement at those that do carry the client's product.

Product: "Play With The Teletubbies" CD-ROM
Number of displays: 250 pallets, 200 floorstands
P-O-P company: Justman Packaging, Commerce, Calif.
Distribution: Comp USA (pallets); smaller computer chains and mass merchants (floorstand)
Introduction: November 1998
Duration: Temporary
Construction: Corrugated with litho-laminated sheets (pallet); corrugated (floorstand)
Display set-up: Retail staff
The biggest selling point of this floorstand is the prominent graphics of the four Teletubby characters.