Toy, Hobby, & Games

Retail chain: Wal-Mart Stores Inc.
Marketer: GT Interactive Software
P-O-P company: Inland Consumer Packaging and Displays, Indianapolis
Purpose of display: This pallet display was specially-designed to obtain better placement for GT Interactive's CD-ROM games in Wal-Mart stores.

Things are not always what they seem...

Client: Hasbro, Pawtucket, R.I.
Products promoted: The full line of Hasbro games and puzzles
Category management strategy: With an easy-to-use rotary dial, the Interactive Game Selection Center simplifies decision-making by narrowing down three choices: age, price point or alphabetical selection.
Retailer: Mass merchants
P-O-P company: DCI Marketing, Milwaukee
Number of displays: 1,000
Date of introduction: Still in test markets

Product: Jack's Kid's Meal premiums
Number of displays: 2,000
P-O-P companies: Performance Printing Corp. (printing), Dallas; Promotional Partners Worldwide (design), Dallas
Distribution: Jack In The Box restaurants nationwide
Introduction: April 1998
Duration: Temporary
Construction: 24-point SBS, 1/8-inch Komatex, 10 mil vinyl, elastic strings
A spring Kid's Meal promotion at Jack In The Box restaurants was supported by a countertop merchandiser and menuboard extender.

Product: Children's videos
Number of displays: 50
P-O-P company: Design Phase, Northbrook, Ill.
Introduction: February 1998
Duration: Permanent
Construction: Sheet steel, polystyrene, aluminum, fiberboard, vacuum-formed plastic
This new unit from Buena Vista Home Video allows retailers to merchandise videos in high-traffic locations without worrying about pilferage.

Client: Sega of America, Redwood City, Calif.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Marketing Objective: Standing more than seven feet tall, the unit attracts consumers with bold graphics and a high-tech look and allows them to experience the Sega Saturn platform through trial.