Toy, Hobby, & Games

Product: Barbie fashion magnets
Number of displays: 500
P-O-P companies: Madison Marketing Design (design), Seattle; design Incognito (structural input), Seattle; Seattle Packaging (manufacture), Seattle
Distribution: Gift, stationery, toy and collectibles stores
Introduction: May 1998
Duration: Permanent
Construction: Heavyweight UV-coated corrugated
This sturdy countertop display is triangular in shape to support the product's weight and to help show two different versions of product from two separate angles.

Retail Creative Services
Thrifty Payless/Rite Aid
Comments: The goal of this display was to announce the Easter holiday in a dramatic fashion. The idea was to stimulate early impulse sales of Easter toys, candy and supplies. The bright colors, moving parts, pre-recorded sounds and inflated blimp were all designed to attract attention.

Client: Kmart, Troy, Mich.
Products Promoted: Educational toys
Objective: To provide consumers with the opportunity to see and try new educational toys and to create a uniform presentation for four different toy vendors and 12 toys.
Introduction: September 1997
Construction/Materials: Injection molding, lithography on styrene and coated stock
P-O-P Company: DCI Marketing, Milwaukee

Client: APBI interactive kiosk systems, Alexandria, Va.
Products Promoted: Photo stickers on various computer-simulated backgrounds
Objective: This user-friendly display can accommodate more than one customer at a time. It creates interest in the sticker station technology while housing the computer hardware in a protective, secure environment. Interchangeable graphics enable the display to fit into any retail environment
Introduction: October 1997

Product: Yo-Yos
Number of displays: 2,500
P-O-P company: Graphic Communications of California, Huntington Beach, Calif.
Distribution: Independent toy and specialty retailers
Introduction: March 1998
Duration: Temporary
Construction: Corrugated
Oddz-On's new countertop yo-yo display is small, visually appealing and gives specialty retailers another way to market its products.

Client: Adams Manufacturing Corp., Portersville, Pa.
Products Promoted: Animal magnets
Objective: To give the product personality and increase the appeal to children.
Introduction: January 1998
Construction/Materials: E-flute corrugated with four-color process direct print
P-O-P Company: Weber Display & Packaging, Philadelphia