Toy, Hobby, & Games

Happy Birthday Al!

Client: BRIO Corp., Germantown, Wis.
Distribution: Independent toy stores
Producer: Benchmarc Display Inc., Vernon Hills, Ill.
Division: Permanent, Toys
Objectives: To introduce BRIO'S new motion train and cars while grabbing consumers' attention with a colorfully decorated and dimensional header that demonstrates the total train environment.

Retail chain: Toys 'R' Us Inc.
Marketer: Disney Consumer Products
P-O-P company: White Plus, El Segundo, Calif.
Purpose of display: The Pooh "Hundred Acre Woods" environment was created as a branded environment to increase sales of licensed products.

Client: Cendant Software, Torrance, Calif.
Distribution: Mass merchants and specialty computer software retailers
Size of Run: 2,000
Producer: White Plus, El Segundo, Calif.
Division: Temporary, Computer Software
Objectives: To gain primary placement in retail accounts that don't currently carry Cendant's product line, as well as gain secondary placement at those that do carry the client's product.

Product: "Play With The Teletubbies" CD-ROM
Number of displays: 250 pallets, 200 floorstands
P-O-P company: Justman Packaging, Commerce, Calif.
Distribution: Comp USA (pallets); smaller computer chains and mass merchants (floorstand)
Introduction: November 1998
Duration: Temporary
Construction: Corrugated with litho-laminated sheets (pallet); corrugated (floorstand)
Display set-up: Retail staff
The biggest selling point of this floorstand is the prominent graphics of the four Teletubby characters.