Toy, Hobby, & Games

Client: Mattel Toys
Producer: Frank Mayer & Associates Inc.
Comments: According to the company, many accounts would not have taken on this product without the help of a display to explain the features and benefits. Prime space was secured for both the product and the display in 90% of all retail locations. Virtually all of the displays that were ordered have been placed. Sell-in exceeded planned goals by 47%.

Client: H.E. Butt
Producer: RCS, an American Greetings Company
Comments: The size of this display and its theme worked as a backdrop for sales promotion events. Participating retailers reported more than a 30% increase in overall seasonal purchases.

Client: The Little Tikes Co.
Producer: RCS, An American Greetings Co.
Comments: The objectives of the corroplast display were to introduce a new product extension; to differentiate the product from its competition; to demonstrate the product in its assembled and stored states; to use colorful graphics to attract consumers; and to create an easy-to-assemble, cost-effective, long-lasting unit. The client reported that the display helped gain additional endcap space at retail and helped increase sales of the product.

Client: Mindscape, Novato, Calif.
Products Promoted: Computer games and magazines
Objective: To appeal to gift-buying consumers with multiple software titles displayed in a festive, gift-shaped display.
Introduction: November 1999
Construction/Materials: Corrugated, litho
P-O-P Company: One Source Industries, Laguna Hills, Calif.

Phoenix Display, a Company of International Paper
Lego Systems
Comments: The goal was to generate awareness at the front end of 2,500 Wal-Mart stores. Made of corrugated and litho, this standee boldly displays product and the Lego logo, generating heavy awareness during the promotion. On the first day of the event, Lego sales were up 57% in Wal-Mart stores. The following day, sales were up 35%. The displays were placed in every store that ordered them.