Toy, Hobby, & Games

Client: Ty Inc., Chicago Product
Promoted: Beanie Babies
Objective: To promote consumer interest in Ty products.
Introduction: July 1999
Number of Displays: 1
Construction/Materials: Fiberoptics
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Fisher-Price, East Aurora, N.Y.
Product Promoted: View Master
Objective: To maximize visibility for the View Master product line. The freestanding spinner allows for more facings and a greater variety of products to be displayed.
Introduction: July 1999
Number of Displays: 2,250
Construction/Materials: Metal, wire, pillow-cut foam-core, litho printing
P-O-P Company: Darko Co., Twinsburg, Ohio

Client: Nintendo of America Inc., Redmond, Wa.
Distribution: Blockbuster Video stores
Size of Run: 5,000
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Entertainment and Computers
Objectives: To create awareness and excitement for both the rental and subsequent purchase of the new "SNAP" video game. The eye-catching stand-alone interactive kiosk enables customers to play the game and encourages them to rent or purchase it, as well as related accessories.

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Mania 2000
Objective: To gain access into new, underdeveloped market segments and non-traditional toy retailers.
Introduction: December 1999
Number of Displays: 3,000
Construction/Materials: .010 SBS printed four-color process and varnish laminated to B-flute on singleface
P-O-P Company: Triangle Display Group, Philadelphia

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Construction System
Objective: To explore non-traditional market segments for toys and gain access into underdeveloped market channels.
Introduction: September 1998
Number of Displays: 2,500
Construction/Materials: .010 SBS printed four-color process and varnish laminated to B-flute on singleface
P-O-P Company: Triangle Display Group, Philadelphia

Client: Hasbro, Beverly, Mass.
Product Promoted: Hasbro interactive games
Objective: To increase product sales through the use of interactive electronic displays that draw customers to the display and give them the opportunity to view the games.
Introduction: November 1999
Number of Displays: 70
Construction/Materials: Interactive shelf TV video displays
P-O-P Company: Point-of-Purchase Television, Portland, Ore.

Client: Mattel, El Segundo, Calif.
Product Promoted: "Toy Story 2" toys
Objective: To generate impulse purchases with a display that capitalizes on the excitement surrounding the "Toy Story 2" movie release.
Introduction: November 1999
Number of Displays: 2,500
Construction/Materials: Flexo printing on body, trays and back of litho parts; logos and characters are printed on litho and laminated to corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Adventure
Objective: To gain access into underdeveloped market segments and non-traditional toy retailers.
Introduction: January 1998
Number of Displays: 1,500
Construction/Materials: .010 SBS printed in four colors and laminated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Mattel Toys
Producer: Frank Mayer & Associates Inc.
Comments: According to the company, many accounts would not have taken on this product without the help of a display to explain the features and benefits. Prime space was secured for both the product and the display in 90% of all retail locations. Virtually all of the displays that were ordered have been placed. Sell-in exceeded planned goals by 47%.

Client: H.E. Butt
Producer: RCS, an American Greetings Company
Comments: The size of this display and its theme worked as a backdrop for sales promotion events. Participating retailers reported more than a 30% increase in overall seasonal purchases.