Toy, Hobby, & Games

Marketer: Sony Computer Entertainment America, Foster City, Calif.
Objective: To attract customers to the company's PlayStation game consoles.
Construction: Steel housing, neon tube, glass
Introduced: Fall 1997
Producer: Beeline Group, Fremont, Calif.

Marketer: Sega of America Inc., Redwood City, Calif.
Objective: To announce the new prices of the Saturn and Genesis hardware systems.
Number of Displays: 10,000
Construction: 24-point printed stock that is folded and glued with easel back
Introduced: June 1997
Producer: Drissi Advertising, Los Angeles

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To introduce the N64 game at retail.
Number of Displays: 2,500
Construction: Metal and plastic
Introduced: September 1996
Producer: Frank Mayer & Associates, Grafton, Wis.; Design Phase, Northbrook, Ill.

Marketer: Activision, Santa Monica, Calif.
Objective: To increase product visibility and influence purchasing decision.
Number of Displays: 250
Construction: Corrugated
Introduced: June 1997
Producer: L.A. Filmco Inc., Burbank, Calif.

Marketer: Fisher-Price Inc., Buffalo, N.Y.
Objective: A durable kiosk designed to teach children and adults about the educational toy, Wonder Tools, and to cross-sell product-specific software titles.
Number of Displays: 250
Construction: Blow-molded, injection-molded and vacuum-formed plastic and SBS
Introduced: September 1996
Producer: Henschel-Steinau Inc., Englewood, N.J.

Product: Children's basketball hoop
Number of displays: 750
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Toy stores
Introduction: March 1997
Duration: Permanent
Construction: Styrene, foam core, "L" extrusion support (in back)
The display for Fisher-Price's basketball hoop illustrates the way the basket height can be adjusted as children grow.

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: The goal was to promote sales while deterring theft. The solution: Produce a larger-than-life game box for retailers who can't display the product in the open.
Number produced: 4,200
Construction: 24-point stock with UV coating
Introduced: June 1997
Producer: The Corporate Image, Seattle

Marketer: Midway Home Entertainment Inc., Corsicana, Texas
Objective: To increase game awareness at the retail level.
Construction: Poly-vinyl banners, litho-mounted corrugated standees and counter displays, vinyl floor graphics, SBS projection cards
Introduced: November 1996
Producer: Art Merchandising, New York