Toy, Hobby, & Games

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To show the ease of use of the hardware and games.
Number of Displays: 3,000
Construction: B-flute, litho laminate, foamboard
Introduced: January 1997
Producer: The Corporate Image Inc., Seattle

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To attract attention to Nintendo's N64 system in a retail environment and to create brand identification.
Number of Displays: 210
Construction: The cabinet is an aluminum extrusion with plastic corners; the face is styrene with screen printed graphics; fiberoptic acrylic cables; synchronous motor and encoded screen printed acrylic color disc; halogen lamp
Introduced: Fall 1996
Producer: Fiberoptic Lighting Inc., Grants Pass, Ore.

Marketer: Mindscape, Novato, Calif.
Objective: To create in-store impact for the launch.
Number of Displays: 2,000
Construction: Corrugated with litho laminate
Introduced: October 1997
Producer: Trojan Lithograph Corp./Allpak Container, Renton, Wash.

Marketer: Midway Home Entertainment Inc., Corsicana, Texas
Objective: To increase game awareness at the retail level through banners, standees, posters, floor graphics, projection cards and counter cards.
Construction: Poly-vinyl banners, litho-mounted corrugated standees and counter cards, vinyl floor graphics, SBS projection cards
Introduced: October 1996
Producer: Art Merchandising, New York

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To show both hardware and software in a mobile, in-store display.
Number of Displays: 2,500
Construction: B-flute, litho laminate, 20-point packaging
Introduced: May 1997
Producer: The Corporate Image Inc., Seattle

Marketer: Sega of America Inc., Redwood City, Calif.
Objective: To launch World Series Baseball '98 for Saturn.
Number of Displays: 10,000
Construction: 100-pound litho mounted to foamboard and die cut
Introduced: June 1997
Producer: Drissi Advertising, Los Angeles

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To alert consumers about the launch of Star Fox 64.
Number of Displays: 3,500
Construction: Foamboard, holographic stock, 20-point board
Introduced: July 1997
Producer: The Corporate Image Inc., Seattle