Category Report: Toy Merchandising With tighter retailer regs and jam-packed aisles, toy marketers hone their tactics at display packaging The Magical World of Cinderella at Toys "R" Us A case study from the Promotion Marketing Association's 2006 Reggie Awards Barbie's New Friends Settle in at Toys "R" Us Babies "R" Us Has Friends in the Media Fisher-Price Puts Kids On-Screen Advisory Council Convened in NYC Before TREX Stop & Shop, Giant Tie Toys to Cereal Darice Gets Off Shelf 'Batman Begins' Promotions Retailers Enchanted by 'Cinderella' First Previous 28 29 30 31 32 Next Last