Babies "R" Us Takes a Spin with Kolcraft's Jeep Sweeps Wild Planet Uses Sample Music to Sell Product CompUSA Boots Up Exclusive Endcap for Disney Computer Retailers Join Forces for 'Star Wars Trilogy' Disney "W.i.t.c.h." Books Arrive on Display Brand Tie-ins Pave Way for 'Spider-Man 2' Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Schwinn's 'Phat' Display The Sting-Ray roars into Toys 'R' Us on a custom display that fits its oversized rear wheel Wizards Work Display Magic for Duel Masters Launch Fisher-Price Stars on Broadway A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 30 31 32 33 34 Next Last