Tobacco

Client: Davidoff of Geneva, Stamford, Conn.
Introduction: May 2002
Number of displays: 1,000
Construction: Sheet metal, wire
Distribution: Small smoke shops and tobacconists nationwide
P-O-P company: Eastern Display Group, Providence, R.I.
Comment: Functional and attractive, this metal and wire display introduced the new Avo Puritos line of small cigars at retail.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Introduction: April 2003
Size of run: 24,000
Materials/processes used: Vacuum-formed plastic, process-printed label, hotstamped tray tagline
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Part of a multi-display rollout that introduced a new positioning and look for the Salem brand.

Client: Conwood Sales Co. L.P., Memphis, Tenn.
Introduction: August 2002 (Levi Garrett brand); January 2001 (Kodiak brand)
Number of displays: 5,000 (Levi Garrett); 7,000 (Kodiak)
Construction: Molded vinyl
Distribution: Convenience stores
P-O-P companies: ATR/Pressco, St. Louis; Mat Tech Inc., Acworth, Ga.
Comments: The logo mats for the Levi Garrett and Kodiak brands of tobacco increase brand awareness in high-traffic convenience stores. They garner hard-to-get display space.

Product: Natural American Spirit cigarettes
Number of displays: 10,000 easel-back counter units
P-O-P company: Consortium Cos. (displays), Florence, Ky. and VinCenzo International (packaging), Chicago
Distribution: C-stores, independent supermarkets, liquor stores and tobacco shops
Introduction: December 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Santa Fe Natural Tobacco supported its commemorative anniversary packaging promotion with this easel-back display.