Tobacco

Client: Nat Sherman Inc., New York
Products Promoted: Cigarettes
Comments: The tall, narrow shape of this countertop display maximizes exposure of Nat Sherman's tobacco offerings in a small footprint. Edged acrylic conveys an ultra-premium look for the products.
Introduction: May 2001
Size of Run: 2,500
Construction/Materials: Clear, green-edged acrylic; poplar base and top; screenprinted logos
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Salem cigarettes
Comments: Bright white argon against Salem's brilliant green synergy logo reinforce Salem's brand identification and help secure highly visible placement in stores.
Introduction: April 2001
Size of Run: 925
Construction/Materials: Double-stroke argon, Sintra back panel, screenprinted PETG face panel
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: United States Smokeless Tobacco Co., Greenwich Conn.
Products Promoted: Chewing tobacco
Comments: Four brands and seven promotions were featured in this flexible countertop display. The use of various fillers enable packing the unit with either 20 or 30 cans of product.
Introduction: April 2001
Size of Run: 100,000
Construction/Materials: Litho mounted to corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Cigarettes
Comments: To help secure longer placement in stores, this countertop unit helps checkout personnel quickly determine if a customer is of legal smoking age. The unit contains an LCD unit that automatically calculates the latest possible birthdate of legal smokers. An optional penny tray offers retailers another reason to place the item in a prominent location.
Introduction: March 2001
Size of Run: 100,000

A federal report on alcohol display and signage frequency