Tobacco

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Introduction: April 2003
Size of run: 24,000
Materials/processes used: Vacuum-formed plastic, process-printed label, hotstamped tray tagline
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Part of a multi-display rollout that introduced a new positioning and look for the Salem brand.

Client: Conwood Sales Co. L.P., Memphis, Tenn.
Introduction: August 2002 (Levi Garrett brand); January 2001 (Kodiak brand)
Number of displays: 5,000 (Levi Garrett); 7,000 (Kodiak)
Construction: Molded vinyl
Distribution: Convenience stores
P-O-P companies: ATR/Pressco, St. Louis; Mat Tech Inc., Acworth, Ga.
Comments: The logo mats for the Levi Garrett and Kodiak brands of tobacco increase brand awareness in high-traffic convenience stores. They garner hard-to-get display space.

Client: Santa Fe Natural Tobacco Co., Santa Fe, N.M.
Introduction: October 2002
Number of displays: 4,000
Construction: Wood, plexiglass
Distribution: Convenience stores and tobacconists nationwide
P-O-P company: Display Marketing Inc., Holbrook, N.Y.
Comment: The goal of this display is to use a small footprint to gain greater exposure at retail for the Natural American Spirit brand of additive-free cigarettes.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Introduction: April 2003
Size of run: 24,000
Materials/processes used: Matched injection-molded plastic
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Part of a multi-display rollout that introduced a new positioning and look for the Salem brand.

Client: S&M Brands, Keysville, Va.
Introduction: May 2002
Number of displays: 1,000
Construction: Metal, tubing, wire, plastic
Distribution: Independent retailers and convenience stores
P-O-P company: Nashville Display, Nashville, Tenn.
Comment: This floorstand provides space for all SKUs of Bailey's product, presents strong brand awareness and has keyed locks to prevent pilferage.

Client: National Tobacco Co., Montreal
Introduction: January 2002
Number of displays: 2,000
Construction: Injection molding, plexi fabrication
Distribution: Convenience stores, gas stations and tobacco retailers across Canada
P-O-P company: Admark Display Ltd., Toronto
Comment: Because cigarettes and tobacco products cannot be offered via self-serve in Canada, this display encases the products and is only accessible by the dealer. It also helps prevent pilferage.