Tobacco

U.S. Smokeless Tobacco hopes that a penny holder on the front of its countertop display will keep it in-store even after the product sells through.
Producer: Unified Resources in Display, Stamford, Conn.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 50,000
Comments: Retail acceptance of this space-saving counter display was excellent. It prominently featured the new Doral product, without being accessible to consumers.

Retail Category: C-stores
Display Type: Counter: Temporary
Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Neff Packaging Solutions, Dayton, Ohio
Size of Run: 90,000
Comments: A flip-top lid and the use of .024 SBS helped this lighter display emulate a hard pack of unfiltered Pall Malls. The displays were designed to heighten consumer awareness of the new brand.

Retail Category: C-stores
Display Type: Motion, Light or Sound
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 75,000
Comments: The gyroscopic motion of this display for Winston's Evo flask pack is driven by a small, battery-powered motor. Graphics are four-color process on foil.

Retail Category: C-stores
Display Type: Permanent Signage
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,000
Comments: The design goal was to provide the retailer with a quality sign to gain high visibility placement in-store. With seven colors screenprinted on the face of the sign and a double fluorescent lamp within, the result is a 3-D effect.

Retail Category: C-Stores
Display Type: Counter: Permanent
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Size of Run: 40,000
Comments: The die-cut aluminum body of this display was cost-effective and smooth for safe consumer interaction. The vacuum-formed gold dome offered an "old world" quality to both the display and the Camel Turkish Gold brand.

Semipermanent displays for KOOL cigarettes feature flashing lights to create excitement about the brand and its new packaging.
Producer: Rapid Displays, Chicago and Union City, Calif.