Tobacco

A review of new product, display and marketing announcements at the National Association of Convenience Stores' annual trade show.

Client: Brown & Williamson, Louisville, KY
Introduction: July 1, 2003
Size of Run: 5,200
Distribution: Convenience Stores
Dimensions (H x W x D): 2' x 2' x 2'
Weight: 2 lb.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Construction: Litho four-color sheets mounted to corrugated; Block Party features attached mylar; LED lights have custom-made lens to diffuse light
Display set-up: Brown & Williamson field personnel

Product: Kool cigarettes
Number of displays: 24,500 (Block Party display); 5,100 (LED counter display)
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Convenience stores
Introduction: April 2003 (Block Party display); May 2003 (LED display)
Duration: Temporary
Construction: Litho four-color sheets mounted to corrugated; Block Party features attached mylar; LED lights have custom-made lens to diffuse light

Client: Brown & Williamson Tobacco Corp., Louisville, KY
Introduction: June 1, 2002
Distribution: Convenience Stores
Dimensions (H x W x D): 13.75" x 6.5" x 8"
Weight: 2 lbs.
Producer: Consumer Promotions International, Mt. Vernon, NY

Client: R.J. Reynolds Tobacco Co., Winston-Salem, NC
Introduction: April 1, 2003
Distribution: Convenience Stores
Dimensions (H x W x D): 10.25" x 6" x 6"
Weight: 2 lbs.
Awards: Gold, Design of the Times 2003
Producer: Array - Milwaukee, Hartland, WI

Client: Altadis USA, Ft. Lauderdale, FL
Introduction: June 15, 2002
Distribution: Convenience Stores
Dimensions (H x W x D): 1' x 1' x 1'
Weight: 4 lbs.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, NC

An appeals court upholds a lower court ruling, which found that U.S. Tobacco had used its status as category captain in the moist snuff market to unfairly hinder competition.