Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. Demand Chain Puts Consumers In The Driver's Seat Distributor Aids Kmart P-O-P Process Europe's V6 Dental Gum Hits U.S. Nabisco Aisle Architecture Program to Increase Traffic Nabisco's Cookie and Cracker Section Gets a Facelift Long Island, New York Printing Company Charged With Rigging Bids On Display Contracts To Lorillard Tobacco Co. McDonald's Brings Back Teenie Beanies P-O-P Quells Confusion in Massive Promotion Rugged Display Launches Kaufman Sock Line Steppin' Up As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead. First Previous 221 222 223 224 225 Next Last
