A Prescription for P-O-P At Schering-Plough HealthCare Products, organization is good merchandising medicine Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display Lego Optimizes Merchandising Systems Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Nature's Plus Displays Feature "Back-to-Nature" Look Supermarket Retailers Offer Store-Specific Pricing on In-Store Media Trek's P-O-P Banners Sacrifice Brand Imagery for Sales Info Colgate's Total Integrated Marketing Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile Former Lorillard Tobacco Co. Purchasing Agent Guilty of Bid-Rigging And Tax Evasion Criminal Antitrust: United States of America v. Edward M. Lundberg First Previous 217 218 219 220 221 Next Last