Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.
The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.
And you thought just designing an effective P-O-P display was the hard part -- logistical issues present marketers with a whole other set of challenges.
