With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.
Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.
It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.
Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.
