Avon's Kipp Acton to Discuss Retail Debut at The P-O-P Show Shippers Showcase 'Willy Wonka' Re-release Paramount to Unveil 'Godfather DVD Collection' Creativity at the Razor's Edge A profile of Gino De Luca, director of permanent merchandising for The Gillette Co. Best Buy's Damian Simplifies the Complex New Product Introductions, Slotting Allowances, and Retailer Discretion An abstract from the Journal of Retailing (Volume 77, Issue 3) Benetton Updates Rollerblade Skateholder Footwear Finesse Butler Home Products Teams with Procter & Gamble Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. First Previous 210 211 212 213 214 Next Last
