Supermarket/Grocery

Product: Jameson Irish whiskey
Number of displays: 1,000 in first run
P-O-P company: Acrylic Designs Inc., Springfield, Vt.
Distribution: Liquor stores and supermarkets
Introduction: March 2001
Duration: Permanent
Construction: Powder-coated metal, metallic laminated panels, acrylic shelves, stainless steel cables, wood laminate base
Display set-up: Distributor salesforce
This contemporary floorstand was created to entice a younger customer base to try Jameson Irish whiskey.

Client: Ralston Purina, St. Louis
Products Promoted: Large bags of Dog Chow dog food
Objective: Casters on this display intended for supermarkets and mass merchants make it easy to move when fully loaded with heavy bags of dog food. The display was designed to merchandise dog food in key areas near endcaps.
Construction/Materials: Injection-molded plastic and metal wheel base
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Calgon Carbon Co., Pittsburgh
Product Promoted: Purrfectly Fresh odor eliminator
Objective: Designed to introduce this new product to pet stores and supermarkets, this versatile display can be used as either a floorstand or power wing. The shelves also can be used as small countertop displays.
Introduction: March 2001
Construction/Materials: Litho and flexo printing laminated to corrugated
P-O-P Company: RAM Design Group, Oakland, Calif.

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
The clear display rack being used by Energy Brands to introduce its Glaceau Vitaminwater is designed to highlight the colorful beverages.