Supermarket/Grocery

Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Wild Vines raspberry zinfandel
Objective: This unusual display was designed to draw new customers (particularly females) to the wine category and entice them to trade up from wine coolers or beer.
Distribution: Liquor stores, supermarkets
Construction/Materials: Screenprinted and molded clear PETG
P-O-P Company: Joliet Pattern Inc., Crest Hill, Ill.

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Kessler blended whiskey
Objective: A seasonal tie-in was used to promote brand awareness of the whiskey. The case card has lug-ons on the front and back with the roof extending out to mimic an awning.
Distribution: Supermarkets, liquor stores, restaurants
Construction/Materials: Litho and chipboard
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: Jim Beam Brands Co., Deerfield, Ill.
Products Promoted: DeKuyper cordial line
Objective: When the "disco ball" rotates, the reflection off the mirrored, concave background produces a spectrum of lights on the bottles and the surrounding area. This offers a hip holiday image for the product line.
Distribution: Supermarkets and liquor stores
Construction/Materials: Cardboard, multi-mirrored ball, fiber poles, battery-powered motor
P-O-P Company: Rapid Displays, Chicago

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The display unit is sized to fit into a c-store or supermarket channel. It is intended to create a presence for brand building.
Distribution: Convenience stores, supermarkets, special events
Construction/Materials: Vacuum-formed plastic, four-color process screenprinting
P-O-P Company: Paul Flum Ideas, St. Louis

Client: Canandaigua Wine Co., Canandaigua, N.Y.
Products Promoted: Paul Masson wine
Objective: The unit was designed to increase brand presence in-store by gaining floorspace.
Distribution: Liquor stores, package stores, supermarkets
Construction/Materials: Injection-molded plastic trays, corrugated header and skirt
P-O-P Company: Display Technologies, College Point, N.Y.