Supermarket/Grocery

Product: Mr. Coffee and Mr. Filter coffee filters
Number of displays: 30,000 floorstands/side wings
P-O-P companies: Henschel-Steinau Inc.,Englewood, N.J.; Rock-Tenn Co., Winston-Salem, N.C.
Distribution: Supermarkets, drugstores, military commissaries
Introduction: January 2001
Duration: Temporary
Construction: Corrugated, molded plastic
New P-O-P is providing a wakeup jolt for Sunbeam's Mr. Coffee and Mr. Filter coffee filter brands.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The banners/blankets were used to take advantage of Miller Lite's sponsorship of NFL teams with attention-getting end-aisle displays. The artwork was developed to allow beer distributors to take advantage of local team relationships by dropping in other graphics. The waitstaff aprons leveraged the sponsorship of the Super Bowl and featured the same imagery used in national print and television ads.
Distribution: Bars and supermarkets

An abstract from the Journal of Retailing, Volume 77, Issue 2

Client: Brown Forman Co., Louisville, Ky.
Product Promoted: Tuaca liqueur
Objective: To enhance Tuaca's shelf visibility and provide consumers with new usage ideas, an illustrated recipe brochure is displayed in a Talker Pocket literature holder that snaps to the shelf pricing channel.
Distribution: Supermarkets and liquor stores
Construction/Materials: Clear PVC vinyl
P-O-P Company: Talker Pocket Corp., Novato, Calif.

Client: Anheuser-Busch Inc.,St. Louis
Products Promoted: Michelob family of beers
Objective: The fireplace display was designed to increase sales/marketshare for Michelob throughout the holiday season. It is flexible and customizable to promote various products.
Distribution: Supermarkets, liquor stores
Construction/Materials: Corrugated
P-O-P Company: Phoenix Display/International Paper,Thorofare, N.J.