13. Who is Responsible for Developing/Authorizing Account-Specific Promotions: Supermarket Retailers Retailer Attitudes Toward Account-Specific P-O-P Pathmark Kraft Co-FSI Meijer 'Crosses' Up Duracell Dominick's Colgate Co-FSI Cub Kimberly-Clark Co-FSI Free-Standing No More Marketers have turned Sunday FSIs into brand-building 'events' that get retailers fully on board Front-End Focus Best Practices for Superior Checkout Merchandising Pathmark brandSaver FSI, June 2003 Jewel brandSaver Feature, June 2003 First Previous 5722 5723 5724 5725 5726 Next Last
