Supermarket/Grocery

Product: Greeting cards and Social Expression products
Number of displays: 2,500
P-O-P company: IDL Inc., Pittsburgh
Distribution: Mass merchants, card and gift shops, supermarkets, drug stores
Introduction: November 1993
Duration: Permanent
Construction: High-density particleboard
American Greetings has created a new display to introduce imprinted gift boxes in a variety of sizes and designs.

Product: Armaly Sponge Co. AutoShow cleaning products
Number of displays: 5,000
P-O-P company: Tecumseh Corrugated Box Co., Tecumseh, Mich.
Distribution: Mass merchants, automotive supply stores, supermarkets
Introduction: February 1994
Duration: Temporary
Construction: Corrugated
AutoShow automotive cleaning products were easily accessible to the consumer in a corrugated display, which was used during a special promotion by Armaly Sponge.

Product: Kentucky Straight Whiskey
Number of displays: 750
P-O-P companies: Ruszel Woodworks (manufacture), Benicia, Calif.; Whalen Co. (design), St. Louis
Distribution: Liquor stores and supermarkets
Introduction: March 1994
Duration: Permanent
Construction: Wood (structure), plexiglass, mirrored topper
The Jim Beam displays will be lent to retailers for up to six months, before moving on to other stores. The company plans to use the 750 displays in large key accounts, including warehouse-style liquor stores.

Product: Meat snacks
Number of displays: 2,500
P-O-P company: Great Plains Packaging, Hastings, Neb.
Distribution: Drug stores, supermarkets and convenience stores
Introduction: October 1993
Duration: Temporary
Construction: Corrugated
An O'Brien spokesman says retailers will probably use the snack display for up to eight weeks.

Products: All Keebler products
Number of displays: 100
P-O-P companies: Genesis Creative Group Inc. (design and marketing services), Grand Rapids, Mich.; Aerostar International (manufacture), Sioux Falls, S.D.
Distribution: Mass merchants, drug stores and supermarkets
Introduction: May 1993
Duration: Itinerant
Construction: Vinyl-coated nylon (tree); molded-rubber compound (Ernie's face); voice box with light sensor

Product: Packet flower and vegetable seeds
P-O-P companies: Producer: U.S. Display Group Inc. (corrugated), Tullahoma, Tenn.; American Manufacturing Co. (metal components); Stainless Metal Products Inc. (metal components), both of Chattanooga, Tenn.
Distribution: Mass merchants, hardware stores, home centers, supermarkets, drug and variety stores
Introduction: April 1993
Duration: Permanent
Construction: Metal framework, corrugated and plastic trays

Product: Party goods and gift-wrap materials
Number of displays: 14,000
P-O-P company: Western Kraft, Bowling Green, Ky.
Distribution: Drug stores, mass merchants and supermarkets
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
The fabled Man of Steel is alive and well. The superhero has his own line of gift-wrap materials and party goods that are being featured on SuperTrays from American Greetings.

Product: LU cookies
Number of displays: 850
P-O-P company: Western Packaging & Display Corp., Novato, Calif.
Distribution: Supermarkets
Introduction: October 1993
Duration: Promotional
Construction: Corrugated
Even if LU cookies don't go down in history, at least a few historic sites will, thanks to Mother's promotion that provides some much-needed restoration to landmarks, while offering upscale consumers big savings with bed-and-breakfast inns.

Product: Computer shareware
Number of displays: 2,500
P-O-P companies: Reprints Inc. (graphics), San Marcos; Commander Corrugated (manufacture), Orange, both of Calif.
Distribution: Mass merchants, supermarkets, bookstores, computer and department stores
Introduction: September 1993
Duration: Semi-permanent
Construction: Corrugated
Daisy Software is pushing impulse purchases of its shareware computer programs with a corrugated display that holds 360 diskettes.