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Supermarket/Grocery

  • Quickie Cleaning Values

    Product: "Smallwares" cleaning products
    Number of displays: 1,000-plus
    P-O-P company: Packaging Corp. of America, Evanston, Ill.
    Distribution: Mass merchandisers, supermarkets, home centers, drug stores
    Introduction: February 1991
    Duration: Promotional
    Construction: Corrugate
    A small footprint and large assortment are key to Quickie's "Tower of Power."
    Quickie Cleaning Values
  • Schweppes Mixer Center

    Advertiser: Cadbury Beverages, Schweppes Division, Stamford, Conn.
    Producer: Paul Flum Ideas, St. Louis, Mo.
    Objective: To cross-merchandise Schweppes Mixers and any premium liquor. Also, to gain permanent display space for Schweppes in liquor stores and supermarkets' liquor departments.
    Schweppes Mixer Center
  • Pemmican Jerky Countertop

    Product: Goodmark Foods Inc. Pemmican Beef Jerky
    Number of displays: 2,500 floor; 7,500 counter
    P-O-P company: American Display Co. (floor); Chesapeake Display and Packaging (counter)
    Distribution: Convenience stores and supermarkets
    Introduction: June 1991
    Duration: Permanent
    Construction: Corrugate
    Reformulation, repackaging led to new Pemmican Beef Jerky displays.
    Pemmican Jerky Countertop
  • Glu Colors

    Product: Bordon Inc. Elmer's GluColors
    Distribution: Home centers, mass merchandisers, drugstores, supermarkets, craft and hobby stores
    Introduction: April 1991
    Duration: Semi-permanent
    Construction: Corrugate
    Elmer's GluColors display is designed to spur impulse purchases.
    Glu Colors
  • Pepperidge Farm Stuffing Tower

    Advertiser: Pepperidge Farm Inc., Norwalk, Conn.
    Producer: Stone Container, Richmond, Va.
    Objective: To pre-empt competition and gain increases in both sales volume and market share. The commanding size, unique design and placement in high-traffic areas of supermarkets provided retailers with a themed display.
    Pepperidge Farm Stuffing Tower
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