Supermarket/Grocery

Product: The Stroh Brewery Co. Old Milwaukee beer
P-O-P company: Gaylord Printing Co., Detroit (manufacturer); Flair Communications, Chicago (design)
Number of displays: 30,000
Distribution: Supermarkets, mass merchants, convenience and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Corrugated cardboard
Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.

Product: Miller Lite, Genuine Draft, Genuine Draft Light and Miller High Life beers
Distribution: Supermarkets, convenience stores, mass merchandisers and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Various media
Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.

Product: Goldstar Video Corp. Educational video tapes
Number of displays: 7,500-10,000
P-O-P company: Corr Pak, Chicago
Distribution: Supermarkets
Introduction: January 1992
Duration: Promotional
Construction: Corrugated cardboard
Goldstar Video ships its schoolhouse display with product, but a changing header card keeps the display up to date with the rotating stock.

Product: Electra pushbutton electric disposable lighter
Number of displays: More than 3,000
P-O-P company: Resources In Display, Brooklyn, N.Y.
Distribution: Drug stores, convenience stores and supermarkets
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded high-impact styrene
Electric disposable lighters get an upscale treatment with a permanent display from Scripto.