Supermarket/Grocery

Product: American Home Food Products Sesame Street canned and microwave pasta
Number of displays: 1,000
P-O-P companies: Focus Marketing Inc. (design), East Norwalk, Conn.; Manufactured Corrugated Box Co. (manufacture), Maspeth, N.Y.
Distribution: Supermarkets, convenience stores, drug stores, warehouse clubs and mass merchants
Introduction: June 1994
Duration: Semipermanent
Construction: Multicolor corrugated

Product: Clearwater Choice water filter system
Number of displays: 2,000
P-O-P company: Micon Industries, Clearwater, Fla.
Distribution: Supermarkets
Introduction: June 1994
Duration: Temporary
Construction: Corrugated
Innova's corrugated display has trays that expand from 18 inches to 25 inches wide. The display can accommodate a variety of co-packing promotions.

Product: Computer shareware
Number of displays: 3,000
P-O-P company: Commander Packaging, Orange, Calif.
Distribution: Mass merchants, supermarkets, chain drug stores and toy stores
Introduction: May 1994
Duration: Semipermanent
Construction: Corrugated with plastic pockets
The $5.99 Computer Software Store kiosk holds 480 disks covering a variety of educational and entertainment programs. The TV monitor plays a narrative video highlighting nine types of programs in the line.

Product: Hershey Chocolate USA NutRageous trial-size candy bars
Number of displays: 100,000
P-O-P company: Markson Rosenthal & Co., Englewood, N.J.
Distribution: Drug stores, mass merchants, supermarkets and convenience stores
Introduction: February 1994
Duration: Temporary
Construction: Preprinted linerboard laminated to corrugated
Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.

Client: San Francisco Newspaper Agency
Producer: A.G. Industries
Category: Motion, Light or Sound: Floorstand
Comments: This multimedia electronic newsstand, designed for supermarkets and mass merchants, can carry 10 different newspapers in its rotationally molded polypropylene bins. The header displays advertisements in two ways: as rear-lighted transparencies or as messages on a high-quality LED sign. The newsstand is equipped with a custom receiver, so it can update LED messages with late news.

Product: Focaccia bread
Number of displays: 2,000
P-O-P company: CDA Industries South, Atlanta
Distribution: Supermarkets
Introduction: September 1993
Duration: Permanent
Construction: Wire tubing, Coroplast (headers)
Piemonte Foods' new Focaccia spinner rack features five-color header boards that can be interchanged with others later on, plus angled corners for additional collateral material.

Products: QuickSnap Plus disposable cameras, Super G Film, T-120 videocassettes
P-O-P company: Maglione & Associates, Little Falls, N.J.
Distribution: Camera stores, mass merchants, drug chains, supermarkets
Introduction: January 1994
Duration: Semipermanent
Construction: Corrugated coated with an aqueous varnish
Fuji developed the three-product tower unit, because more and more retailers were requesting a way to sell several products in one location of the store, explains a Fuji spokesman.

Product: Canned soup
Number of displays: 3,000
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Supermarkets
Introduction: January 1994
Duration: Temporary
Construction: Corrugated
"We're having a little bit of trouble keeping [the standee] in the stores," says a Campbell's spokesman. "People want to take them home."