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Supermarket/Grocery

  • Quest Poster

    Product: Seagram Beverage Co. 2-Calorie Quest
    P-O-P company: Siebel/Mohr, New York (design)
    Distribution: Supermarkets, convenience stores and on-premise locations
    Introduction: May 1992
    Duration: Temporary
    Construction: Printed matter
    Jumping aboard the new-age beverage bandwagon, Seagram's keeps afloat with P-O-P materials for both on- and off-premise use.
    Quest Poster
  • Budweiser and Bud Light Coolers

    Product: Anheuser-Busch Budweiser and Bud Light beers
    P-O-P company: Glacier Cooler Co., Renton, Wash.
    Distribution: Supermarkets, convenience and liquor stores
    Introduction: March 1992
    Duration: Permanent
    Construction: Plastic
    Utilizing a unique triangular shape, coolers provide retailers with a vehicle for selling and displaying singles of beer.
    Budweiser and Bud Light Coolers
  • Doodle O's Floorstand

    Product: Borden North American Snacks Doodle O's
    Number of displays: 25,000
    P-O-P company: Mead Merchandising, Atlanta
    Distribution: Supermarkets, convenience and grocery stores
    Introduction: June 1992
    Duration: Temporary
    Construction: Corrugated cardboard with flexo printing
    A new product introduction was a rousing success, due in part to the help of the lovable Fox Z. Doodle.
    Doodle O's Floorstand
  • Berenstain Bears Picture Books

    Product: Random House Merchandise Group Pictureback books
    Number of displays: 2,000
    P-O-P company: Saint Elizabeth Street, Little Falls, N.J.
    Distribution: Supermarkets, drug and bookstores and mass merchants
    Introduction: October 1991
    Duration: Permanent
    Construction: Plastic-coated, heavy-gauge wire
    Single-pocket racks were developed to spur sales at the checkout. Random House believes its books will win over a candy bar.
    Berenstain Bears Picture Books
  • Northampton Peanut

    Product: Peanuts
    P-O-P company: Stone Container, Richmond, Va.
    Number of displays: 25,000
    Distribution: Supermarkets and convenience stores
    Introduction: March 1992
    Duration: Temporary
    Construction: Corrugated cardboard
    Northampton's peanuts are packaged to promote a number of Major League Baseball teams.
    Northampton Peanut
  • Old Milwaukee Juke Box

    Product: The Stroh Brewery Co. Old Milwaukee beer
    P-O-P company: Gaylord Printing Co., Detroit (manufacturer); Flair Communications, Chicago (design)
    Number of displays: 30,000
    Distribution: Supermarkets, mass merchants, convenience and drug stores
    Introduction: May 1992
    Duration: Promotional
    Construction: Corrugated cardboard
    Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.
    Old Milwaukee Juke Box
  • Miller Time Summer

    Product: Miller Lite, Genuine Draft, Genuine Draft Light and Miller High Life beers
    Distribution: Supermarkets, convenience stores, mass merchandisers and drug stores
    Introduction: May 1992
    Duration: Promotional
    Construction: Various media
    Consumers can't miss Miller Brewing's summer promotions. A wide variety of P-O-P will be used and updated throughout the season.
    Miller Time Summer
  • Sesame Street Videos

    Product: Goldstar Video Corp. Educational video tapes
    Number of displays: 7,500-10,000
    P-O-P company: Corr Pak, Chicago
    Distribution: Supermarkets
    Introduction: January 1992
    Duration: Promotional
    Construction: Corrugated cardboard
    Goldstar Video ships its schoolhouse display with product, but a changing header card keeps the display up to date with the rotating stock.
    Sesame Street Videos
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