Supermarket/Grocery

Client: Maybelline
P-O-P company: Darling Store Fixtures, Paragould, Ark.
Distribution: Supermarkets, drug, discount and specialty stores
Construction: Metal and wood
Introduction: January/February 1992
Comments: The system provides ample merchandising space in a format which is pleasing to the eye and helpful to the customer. Available sizes include: 3 feet or 4 feet wide and 60 inches or 72 inches tall. The unit offers easy assembly, and options include a variety of shelves, wedges, divider poles and end panels.

Product: Sea Mist hair care line
Number of displays: 2,000 floorstands; 1,000 profit centers
P-O-P company: RTC Industries, Chicago (profit centers); Universal Container, Mission Viejo, Calif. (floorstands)
Distribution: Drug stores, supermarkets and mass merchants
Introduction: June 1992
Duration: Promotional
Construction: Corrugated (floorstand); polystyrene (profit center)

Product: Summer sausage
P-O-P company: Mead Merchandising, Atlanta
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
This corrugated display has built-in, heavy-duty qualities that allow it to hold as much as 500 pounds of product.

Product: Borden North American Snacks Doodle O's
Number of displays: 25,000
P-O-P company: Mead Merchandising, Atlanta
Distribution: Supermarkets, convenience and grocery stores
Introduction: June 1992
Duration: Temporary
Construction: Corrugated cardboard with flexo printing
A new product introduction was a rousing success, due in part to the help of the lovable Fox Z. Doodle.

Product: Random House Merchandise Group Pictureback books
Number of displays: 2,000
P-O-P company: Saint Elizabeth Street, Little Falls, N.J.
Distribution: Supermarkets, drug and bookstores and mass merchants
Introduction: October 1991
Duration: Permanent
Construction: Plastic-coated, heavy-gauge wire
Single-pocket racks were developed to spur sales at the checkout. Random House believes its books will win over a candy bar.

Product: Seagram Beverage Co. 2-Calorie Quest
P-O-P company: Siebel/Mohr, New York (design)
Distribution: Supermarkets, convenience stores and on-premise locations
Introduction: May 1992
Duration: Temporary
Construction: Printed matter
Jumping aboard the new-age beverage bandwagon, Seagram's keeps afloat with P-O-P materials for both on- and off-premise use.

Product: Anheuser-Busch Budweiser and Bud Light beers
P-O-P company: Glacier Cooler Co., Renton, Wash.
Distribution: Supermarkets, convenience and liquor stores
Introduction: March 1992
Duration: Permanent
Construction: Plastic
Utilizing a unique triangular shape, coolers provide retailers with a vehicle for selling and displaying singles of beer.

Product: Peanuts
P-O-P company: Stone Container, Richmond, Va.
Number of displays: 25,000
Distribution: Supermarkets and convenience stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Northampton's peanuts are packaged to promote a number of Major League Baseball teams.